Saturday, June 22, 2013

# z model trains sets


z model trains sets!

One of the biggest identifying factors in buying a model train is the model train scale. The scale of train will tell you the size of the train and allow you to buy anything, which will go along with the train you are buying. Buying accessories such as buildings and landscape features will all depend on the scale of the train that you are buying. It is important to get to know the different scales in order o make sure you have the train which best suits your needs. Keep in mind, while some people may use the terms scale and gauge as if they are the same thing, they are not.

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z model trains sets!

The one thing media people want is a great story idea.A great story gets attention. It can lead to a promotion, award and prestige for the media person. That's why reporters and producers are always receptive to the next great idea. Which brings us to the importance of the story angle. The Angle The angle - sometimes called the "hook" -is what captures the interest of the media. Here are examples of story angles that the media loves:New Product / Service / Book. The media is always interested in something new. Thus, if you are launching a new (unique) product or service, you have a ready-made angle. Examples: A new fitness book; an accountant who launches a QuickBooks training service in addition to doing taxes. Tie-In With Current Trend. If you can tie into this, you have the opportunity to get publicity. Examples: An interior designer specializing in designing "green" homes (trend: anything good for the environment); a food company that prepares meals-to-go (trend: saving time for busy Moms). Holiday. There are literally thousands of holidays in the U.S. and throughout the world. Every organization should be able to tie into several. Incidentally, reporters are interested in receiving unusual holiday pitches, either a unique way to tie into a well-known holiday, or a tie-in to a lesser-known holiday. Examples: An upscale restaurant that offers a free Christmas dinner in the restaurant for needy families; a contest, sponsored by a professional organizer, offering the winner a free session to organize a home office for "Organize Your Home Office Day". Useful Advice. The public is always looking for information to help make their lives better or easier. Examples: A new vitamin that helps lower blood pressure; legal ways to pay fewer taxes. Interesting People or Information. People want to know interesting information - both for themselves and to share with others. Examples: The results of a drug study; the newest interior design trends. Controversy. This is a favorite topic of the media. The key is to be a part of the controversy in a positive, not a negative, way. Examples: An attorney commenting on a murder case; an ethics expert giving his opinion on recent corporate scandals. Celebrity. Another favorite topic of the media. National or international celebrity tie-ins are best, but local celebrities work too. Examples: A famous band donating a show's profits to your charity; a brownie taste-off with the local mayor and Chamber of Commerce president as judges. Fun / Quirky. Anything quirky or fun gets people's interest. Examples: A dentist who offers spa services; a Hair Restoration Vacation. Contests. People are competitive, and they also like to root for others. Contests always get attention. Examples: A contest to see who can eat the most hot dogs; Cover Model of the Year for a local magazine. Charity / Sponsorships. People want to help others and also want to know who else is helping others. Examples: A benefit held for a local women's shelter; sponsorship of a community stadium. Awards. People also like to read about other people who have made great achievements in business and life. Examples: A man honored for his extensive community achievements; a woman honored as the Small Business owner of the year by a local Chamber of Commerce. Free Give-aways. It's human nature to want something for free. Examples: A local restaurant offering a "kids eat for free" night; free give-aways at a local health fair. Surveys. We all want to know interesting information. Examples: A survey showing the diversity of Boards of Directors; a survey showing how much couples spend on every aspect of their weddings.

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